ALO line of aloe vera infused drinks is the leading RTD aloe vera drink in the U.S. mass market and natural grocery channels for a reason. Our drinks are made from only the best, all natural ingerdients. We never use artificial flavors, colors, or preservatives. Nor do we add gellan gum, xantham gum, thickeners, or emulsifiers, as some others do. Our proprietary manufacturing process yields larger chuncks of real aloe pulp than any other aloe vera drink in the market. And we have totally unique blends like none other. Allure has a great tropical taste made from natural tropical fruits and has a cooling effect.